お客様は、利用される広告アカウントのリージョン設定により、それぞれ以下の規約に同意するものとします。
このポリシーは、広告配信サービス「SmartNews Ads」に関連して当社がどのような情報を収集し、それをどのように使用、共有するかを説明したものです。なお、ニュースサービス「SmartNews」に関するデータの収集、利用については別途 プライバシーポリシー を参照してください。
当社は、SmartNews Adsを通じて行われた広告配信の各種情報を収集します。収集される情報には、以下の様なものが含まれます。(列挙しますが、これらに限りません)
● アカウント情報（広告商材カテゴリやブランド情報、広告フォーマット等)当社は、広告主又は代理店（以下「広告主等」といいます）が広告効果の測定等の目的で当社が提供する計測機能を利用する場合、それに関する情報を収集します。収集される情報には、日時、URL、端末識別子やブラウザ情報といったユーザに関するデータ等が含まれます。 当社が提供する計測機能には、以下の様なものが含まれます。（列挙しますが、これらに限りません）
● Pixelタグ当社は、広告主等が広告効果の計測、又は広告配信の最適化等に利用する目的で、サードパーティ製の広告計測ツールと当社サーバーとの連携を行った場合、当社はそれに関連する各種情報を収集します。収集される情報には、以下の様なものが含まれます。(列挙しますが、これらに限りません）
● クリックイベントただし、どのような情報が当社に送信されるかは広告主等によってコントロールされます。 広告主等は、当社に情報を提供するにあたって、CCPA等適用法令を遵守する責任を負います。
広告主等が当社提供の管理画面等を通じて直接IDFA/Google広告ID/メールアドレス等のアップロードを行った場合、当社はその情報を処理します。当社は、これらの情報を収集するにあたり、広告主等と別途合意する場合を除いて、特定の個人を識別する情報とは紐づけない形で利用します。
上記の他、広告主等が当社提供の管理画面等を通じて提供する広告主等の担当者等のメールアドレス等の情報を取得します。また、広告主等による管理画面等の利用状況の行動履歴等を、収集することがあります。これらの情報は、広告主等へのサービス提供の目的やマーケティングメールの送付等を含むマーケティング目的で利用することがあります。
広告主等の審査のために必要な場合、本人確認等に必要な個人情報（保険証等）を取得し、審査のために必要な範囲で外部委託先と共有することがあります。広告主等は、当社にかかる情報を提供する場合には、個人番号やその他の要配慮個人情報（適用法において定義されるものとします）が含まれない形で提供するものとします。
当社は、上記に加え、決済を行うために必要な情報を取得することがあります。その場合、当社所定の決済代行者と当該情報を共有いたします。ただし、当社は、請求先住所、クレジットカード番号、口座情報及び認証情報については、取得・保持を行わず、決済代行者側で処理がなされます。さらに、決済代行者が当社の支払い処理とは別に決済代行者のウェブサイト等で直接これらの情報を取得する場合は、決済代行者のプライバシーポリシーや規約の対象となりますので、そちらをご確認ください。
広告主等の担当者が当社のイベント申し込みを通じて直接氏名、メールアドレス等の提供を行った場合、かかる情報を取得します。また、申し込みがオンラインでされる場合にはイベントの申込の流入経路等の行動履歴を取得することがあります。これらの情報は、マーケティングメールの送信やマーケティング活動のために利用されることがあります。
広告主等に対するアンケート調査についての情報を取得することがあります。
当社は、第三者より情報提供を受ける場合があります。
当社は、これらの情報を使用し、広告配信アルゴリズムの最適化等をおこないます。最適化に利用される情報の範囲は該当する個別案件に限られず、システム全体の最適化や将来広告配信が行われる案件のためにも利用されます。
当社は、これらの情報を使用し、当社が提供する広告配信サービス以外のサービスの改善に利用する場合があります。例えば、広告へのユーザーアクティビティの傾向を元に興味関心等を分析し、ニュースアプリ「SmartNews」の記事配信アルゴリズム等にフィードバックするような利用がそれにあたります。 また、Google Analytics等のアクセス解析ツールを用いて、匿名化された管理画面等の利用データを分析し、当社による最適な広告商品の提供のために利用することもこれに含まれます。Google Analyticsに関する詳細なポリシーはこちらを、Google社によるプライバシーポリシーについてはこちらをご覧ください。
当社は、これらの情報の一部を当社の広告素材として利用することがあります。例えば、アプリの広告においてアプリストアの最新バージョンのレビュースコアを表示する機能、当社がアプリの広告宣伝活動に用いるアプリ画面のスクリーンショットに映り込む場合などがこれにあたります。
当社がSmartNews Adsを外部広告ネットワークに接続する場合、または当社が保有する媒体に外部ネットワークを接続する場合、それに関する広告配信のアルゴリズム最適化等に収集した情報を使用します。
当社は、収集した情報を各種ユーザーアクティビティの検証や不正検知、システムの監視等を通じた広告配信システムの安全性確保に利用します。
当社は、広告主等の審査のためや、代表者等の本人確認のために収集した情報を利用します。
当社は、広告主等による決済を適切に行うために必要な情報を取得することがあります。その場合、当社所定の決済代行者と共有いたします。
当社は、広告主等に対するマーケティング活動やアンケート調査のために収集した情報を利用することがあります。
当社はサービスの改良や機能開発にあわせて、随時このポリシーを変更します。広告主等にとって重要な変更がなされる場合には、事前に、または変更後速やかに当社から広告主等に通知を行います。
本件に関するお問い合わせは、以下のお問い合わせフォームよりご連絡ください。
https://smartnews-ads.zendesk.com/hc/ja/requests/new
当社は、ニュースサービス「SmartNews for docomo」（以下「SFD」といいます）の配信を株式会社NTTドコモ（以下「NTTドコモ社」といいます）とともに実施します。当社の広告配信サービス「SmartNews Ads」は、SFDとは独立して運営され、広告配信に関する情報（本データポリシー「収集する情報の種類」記載の情報）はNTTドコモ社とは共有されません。当社は、SFDのアプリ配信者であるNTTドコモ社に対し、アプリ利用に関するユーザデータの一部を共有することがありますが、当該ユーザデータには、配信された広告のランディングページURLが含まれることがあります。ただし、その場合でも、特にダイナミック広告については、ドメインデータのみを共有し、サブディレクトリ以下の情報は共有いたしません。
2025年6月11日改定The customer agrees to the following terms based on the region settings of the advertising account they use:
This is the English translated version for reference. In the event of discrepancy between the English version and the Japanese version of the Ads Data Policy, the Japanese-language version shall prevail.
This policy explains what information SmartNews collects in connection with its advertising delivery service, "SmartNews Ads," and how that information is used and shared. For information regarding the collection and use of data related to the news service "SmartNews," please refer to the separate privacy policy for users of SmartNews, which is incorporated herein by reference and may apply where user data is involved in advertising activities.
SmartNews collects various types of information related to ad delivery through SmartNews Ads. The collected information includes, but is not limited to:
• Account information (such as advertising product categories, brand information, advertising format)
• Information on ad delivery (including creatives such as images, videos, texts, audience targeting settings, budget, bid settings)
• User interaction data with ads (such as impressions, video views, clicks, and conversions)
• Information on delivery performance (e.g., CPA)
If advertisersor agencies(“Advertisers”) use tracking features provided by SmartNews to measure ad effectiveness, SmartNews collects related information, including the date, time, URL, and other user-level data such as device identifiers and anonymized browsing patterns. The tracking features provided by SmartNews include, but are not limited to:
• Pixel Tags
• Web Conversion Tags
• Conversion API
When advertisers integrate third-party ad measurement tools with SmartNews servers for purposes such as measuring ad effectiveness or optimizing ad delivery, SmartNews collects various types of information. The collected information includes, but is not limited to:
• Click events
• Postback events such as installs
• Custom events like launch, session, and payment
Note: The information transmitted to SmartNews is controlled by the Advertisers. are responsible for ensuring that any data shared through third-party tools complies with applicable privacy laws, such as CCPA
When Advertisers directly upload information such as IDFA/Google Advertising ID/email addresses via the management console provided by SmartNews, SmartNews processes that information. Unless otherwise agreed upon separately with the advertiser or agency, SmartNews uses this information without linking it to personally identifiable information.
In addition, SmartNews collects information such as the email addresses of contact persons and representatives of Advertisers provided via the management console provided by SmartNews. SmartNews may also collect behavioral data related to how Advertisers use these interfaces and tools. This information may be used for purposes such as providing services to advertisers, and sending marketing emails as part of our marketing activities.
If necessary for screening purposes, SmartNews may collect personal information required for identity verification (e.g., health insurance card) and share it with external service providers to the extent necessary for the screening process. When providing such information to SmartNews, Advertisers must ensure that it does not include individual numbers or other sensitive personal information (as defined under applicable laws).
In addition, SmartNews may collect information necessary to process payments. In such cases, SmartNews will share the relevant information with our designated payment processing providers. However, SmartNews does not collect or retain billing addresses, credit card numbers, bank account details, or authentication information; such information may be handled by the payment processing providers if applicable. Furthermore, if the payment processing provider collects such information directly through its own website or platform, such information will be governed by their own privacy policy and terms. Please review those policies as needed.
If representatives or contact persons of Advertisers provide their names, email addresses, or other personal information directly through SmartNews’s event registration process, SmartNews will collect such information. Additionally, when registration is done online, SmartNews may collect behavioral data such as referral paths and access logs related to the event registration. This information may be used to send marketing emails and for other marketing activities.
SmartNews may also collect information submitted in response to surveys conducted with Advertisers.
SmartNews may receive information from third parties.
SmartNews uses this information to optimize the ad delivery algorithm. The scope of information used for optimization is not limited to the specific ad campaign in question but is also used for overall system optimization and future ad delivery.
SmartNews may use this information to improve services other than its ad delivery services. For example, it may analyze user activity trends related to ads and use those insights to improve the article delivery algorithm in the "SmartNews" news app. SmartNews may use Google Analytics to analyze anonymized data across both ad delivery and content-related services to improve user experience and optimize advertising strategies. For more details on Google Analytics, please refer to Google Analytics Terms of Service and Google's Privacy Policy.
SmartNews may use some of this information as ad creative material. For example, a function that displays the latest review scores from the app store in an app advertisement and the cases where individuals appear in app screenshots used for our app advertising and promotional activities fall under this category.
When SmartNews connects SmartNews Ads to external ad networks or integrates external networks with SmartNews’s media, SmartNews uses collected information for optimization of ad delivery algorithms related to that integration.
SmartNews uses collected data to verify legitimate user activity, detect potential fraud through machine learning algorithms, and ensure the safety and integrity of its ad delivery systems.
SmartNews uses the information collected for screening Advertisers and verifying the identity of their representatives.
SmartNews may collect information necessary to properly process payments made by Advertisers. Such information may be shared with our designated payment processing providers.
SmartNews may use the collected information for marketing activities and surveys directed toward Advertisers.
SmartNews will update this policy as needed to reflect service improvements and feature developments. When significant changes that may affect Advertisers are made, SmartNews will notify Advertisers in advance or promptly after the changes are implemented.
For inquiries regarding this matter, please contact us through the following inquiry form:
https://smartnews-ads.zendesk.com/hc/ja/requests/new
SmartNews provides the news service "SmartNews for docomo" ("SFD") in collaboration with NTT DOCOMO, INC. ("NTT docomo"). Our advertising delivery service, "SmartNews Ads," will be operated independently from SFD, and the following types of information related to advertising delivery will not be shared with NTT docomo:
• Information related to ad configurations (advertising account name, budget, bid settings, targeting settings, creative details, etc.)
• Information collected through Pixel Tags, Web Conversion Tags, Conversion API, and third-party advertising measurement tools
• Custom audience information
Additionally, SmartNews may share some information regarding users' interactions with ads within the app (such as impressions, clicks, video views, etc.) with NTT docomo, the distributor of the SFD app. However, in such cases, only domain information of the advertisement landing page URLs will be shared, and information at or below the subdirectory level will not be shared.
Revised June 11, 2025
The customer agrees to the following terms based on the region settings of the advertising account they use:
This policy explains what information SmartNews collects through its advertising delivery service, "SmartNews Ads," and how that information is used and shared. For information regarding the collection and use of data related to the news service "SmartNews," please refer to the separate privacy policy for users.
SmartNews collects various types of information related to ad delivery through SmartNews Ads. The collected information includes, but is not limited to:
• Account information (such as advertising product categories, brand information, advertising format)
• Information on ad delivery (including creatives such as images, videos, texts, audience targeting settings, budget, bid settings)
• User interaction data with ads (such as impressions, video views, clicks, and conversions)
• Information on delivery performance (e.g., CPA)
If advertisers or agencies use tracking features provided by SmartNews to measure ad effectiveness, SmartNews collects related information, including the date, time, URL, and other user-level data such as device identifiers and anonymized browsing patterns. The tracking features provided by SmartNews include, but are not limited to:
• Pixel Tags
• Web Conversion Tags
• Conversion API
When advertisers or agencies integrate third-party ad measurement tools with SmartNews servers for purposes such as measuring ad effectiveness or optimizing ad delivery, SmartNews collects various types of information. The collected information includes, but is not limited to:
• Click events
• Postback events such as installs
• Custom events like launch, session, and payment
Note: The information transmitted to SmartNews is controlled by the advertiser or agency. Advertisers are responsible for ensuring that any data shared through third-party tools complies with applicable privacy laws, such as CCPA.
When advertisers or agencies directly upload information such as IDFA/Google Advertising ID/email addresses via the management console provided by SmartNews, SmartNews processes that information. Unless otherwise agreed upon separately with the advertiser or agency, SmartNews uses this information without linking it to personally identifiable information.
SmartNews also collects anonymized data on the use of the management console by advertisers and agencies.
SmartNews may receive information from third parties.
SmartNews uses this information to optimize the ad delivery algorithm. The scope of information used for optimization is not limited to the specific ad campaign in question but is also used for overall system optimization and future ad delivery.
SmartNews may use this information to improve services other than its ad delivery services. For example, it may analyze user activity trends related to ads and use those insights to improve the article delivery algorithm in the "SmartNews" news app.
SmartNews may use Google Analytics to analyze anonymized data across both ad delivery and content-related services to improve user experience and optimize advertising strategies. For more details on Google Analytics, please refer to Google Analytics Terms of Service and Google's Privacy Policy.
SmartNews may use some of this information as ad creative material. For example, a function that displays the latest review scores from the app store in an app advertisement falls under this category.
nd content-related services to improve user experience and optimize advertising strategies. For more details on Google AnalyticWhen SmartNews connects SmartNews Ads to external ad networks or integrates external networks with SmartNews’s media, SmartNews uses collected information for optimization of ad delivery algorithms related to that integration.
SmartNews uses collected data to verify legitimate user activity, detect potential fraud through machine learning algorithms, and ensure the safety and integrity of its ad delivery systems.
SmartNews will update this policy as needed to reflect service improvements and feature developments. When significant changes that may affect advertisers are made, SmartNews will notify advertisers or their agencies in advance or promptly after the changes are implemented.
For inquiries regarding this matter, please contact us through the following inquiry form:
https://smartnews-ads.zendesk.com/hc/ja/requests/new
SmartNews provides the news service "SmartNews for docomo" ("SFD") in collaboration with NTT DOCOMO, INC. ("NTT docomo"). Our advertising delivery service, "SmartNews Ads," will be operated independently from SFD, and the following types of information related to advertising delivery will not be shared with NTT docomo:
• Information related to ad configurations (advertising account name, budget, bid settings, targeting settings, creative details, etc.)
• Information collected through Pixel Tags, Web Conversion Tags, Conversion API, and third-party advertising measurement tools
• Custom audience information
Additionally, SmartNews may share some information regarding users' interactions with ads within the app (such as impressions, clicks, video views, etc.) with NTT docomo, the distributor of the SFD app. However, in such cases, only domain information of the advertisement landing page URLs will be shared, and information at or below the subdirectory level will not be shared.
This Supplemental Notice for California Residents (hereinafter referred to as “you”) applies solely to our processing of personal information subject to the California Consumer Privacy Act of 2018, as amended (“CCPA”), and collected in the context of business-to-business communications and relationships and related activities governed by CCPA.
For information regarding the collection and use of data related to the news service "SmartNews," please refer to Supplemental Notice for California Residents in the separate privacy policy for users.
| Category of Personal Information Collected by SmartNews | Category of Third Parties To Whom Personal Information is Disclosed to for a Business Purpose | Category of Third Parties Personal Information To Whom Personal Information is Sold and/or Shared | Categories of Source |
|---|---|---|---|
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Revised June 11, 2025