How small businesses are negotiating the holiday marketing crunch in 2025

November 8, 2025

New data from Constant Contact shows that 60% of SMBs depend on Q4 for half their annual revenue. See how advertisers are adapting their holiday strategies to drive performance.

Why advertising in news works

October 30, 2025

New data from Stagwell’s Future of News shows that advertising in trusted journalism boosts favorability, trust, and purchase intent. See how SmartNews connects brands with premium, high-value audiences.

Why automation still needs a human touch

October 28, 2025

Automation is powerful, but advertising still needs a human touch. Learn why pairing AI efficiency with empathy leads to more trusted, effective campaigns.

Advertisers are quietly returning to news-driven channels — and it’s paying off

October 18, 2025

With brands prioritizing safer, higher-quality reach, news app advertising is on the rise. Learn why it’s paying off—and how to scale smartly.

Mobile native ads: Why they matter in modern media plans

October 14, 2025

Mobile native ads win on mobile: in-feed & app-install placements drive scale, relevance, and performance without disrupting the experience.

Why native ads are the next big move

June 13, 2025

With trust and transparency in focus, native ads in news apps are rising as a credible alternative to social media. Discover what’s driving the shift - and how to stay ahead.

Display ads are dead? Think again.

April 24, 2025

Despite the headlines, display advertising is far from over. Explore how evolving formats, smarter targeting, and global growth are keeping display ads relevant—and effective.

Meta’s 2025 advertising shift: what health & wellness brands need to know

February 25, 2025

Meta’s new restrictions limit tracking, optimization, and retargeting. Learn how brands can adapt to sustain performance and reach high-intent audiences.

Key takeaways from Lead Generation World

January 21, 2025

Explore top insights from Lead Generation World, where experts revealed how brands are evolving lead gen with AI, compliance, and smarter strategies.