Advertiser Updates
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Beyond the cookie: Capturing high-intent banking traffic
May 19, 2026
With third-party cookies obsolete, traditional banking lead gen must evolve. Discover why native news feeds outperform legacy channels to drive high-intent leads that convert.
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Winning the trust advantage: How to thrive in fragmented media
April 30, 2026
Impressions are easy to buy, but attention must be earned. Learn how to turn trusted environments into your biggest performance driver.
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The hidden cost of cheap media in digital advertising
February 19, 2026
Not all impressions are created equal. Discover the hidden costs behind cheap media buys — and why high-intent native environments deliver more meaningful outcomes.
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What digital ad benchmarks tell us—and why incremental channels matter
January 23, 2026
Reaching the right audience matters as much as performance. Discover why SmartNews is a key incremental channel in 2026.
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Why news and magazine audiences matter more in 2026
December 27, 2025
Where advertising appears is becoming as important as how it performs. Learn why news and magazine media are gaining renewed relevance for advertisers in 2026.
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AI advertising without tracking: Contextual ads that perform
December 13, 2025
As privacy standards evolve, advertisers are rethinking AI. Learn how contextual advertising drives performance and trust—without tracking users across the web.
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Why brands are boosting investment in news
December 9, 2025
DoubleVerify's latest findings reveal why ads in trusted news environments deliver stronger performance and why more brands plan to increase investment in news in 2026.
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The billion-dollar audience too many marketers overlook
November 19, 2025
The 50+ audience remains one of advertising’s most overlooked segments. Learn why this high-value, digitally active group matters—and how to reach them more effectively.
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Holiday ad trends every brand should know
November 8, 2025
New data from Constant Contact shows that 60% of SMBs depend on Q4 for half their annual revenue. See how advertisers are adapting their holiday strategies to drive performance.
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Why advertising in news works
October 30, 2025
New data from Stagwell’s Future of News shows that advertising in trusted journalism boosts favorability, trust, and purchase intent. See how SmartNews connects brands with premium, high-value audiences.
