By SmartNews

In a recent AdMonsters article, SmartNews Lead Product Manager Ratnesh Kumar explores why automation alone can’t deliver meaningful advertising results. While AI can optimize delivery and targeting, it often lacks the empathy and contextual understanding that connect with real audiences.

Kumar makes the case for re-centering creativity and judgment — blending machine efficiency with the human touch in advertising. When AI is used to enhance, not replace, human insight, campaigns perform better and feel more authentic.

Read the full article on AdMonsters