SmartNews is a leading mobile news advertising platform providing advertisers access to high-quality native traffic at scale. 

Our native news ads specifications and news ads resources help you launch, optimize, and scale campaigns within a trusted, brand-safe mobile news environment.

Native News Ad Formats

SmartNews supports mobile-first formats built for performance:

• Native ads
• Video ads
• Banner and display ads

These native news ad formats integrate seamlessly within trusted news feeds, driving meaningful engagement from qualified mobile traffic.

Native Ad Specifications

Follow these news ads guidelines to ensure optimal performance:

• Image
  • JPEG or PNG
  • Max 2MB
  • 1.91:1 aspect ratio
  • 1200 x 628 px recommended
• Text
  • Headline: 40-60 characters (news-style format)
• Short supporting sub-headlineBranding
  • High-resolution logo (2MB)
  • Transparent background
  • Include a landing page URL

Video Specifications

• 9:16, 16:9, or 1:1 
• 720p or higher
• MP4 format
• Length between 6 and 30 sec
• 100MB max

Banner & Display Specifications

• 320 x 50 px (standard mobile banner)
• 300 x 250 px (medium rectangle)

Mobile Advertising Production Resources

Our mobile advertising production resources are designed to streamline campaign activation: 

• Include tracking URLs
• Add a clear call-to-action
• Provide app icon (if applicable)
• These ad guides and resources ensure your campaign launches smoothly within the SmartNews ecosystem

Built for Measurable Results

SmartNews campaigns are easy to set up, simple to scale, and built to deliver measurable performance.

You control strategy and goals.We provide access to premium native inventory within a trusted mobile news advertising platform.

Get Started

Ready to launch high-performing native news ads? 

Contact SmartNews to schedule a demo and explore how our native news ads specifications can support your next campaign.