7 Metrics That Matter for Measuring SmartNews Ad Success

June 5, 2026

Determining the success of SmartNews Ads campaigns requires brands to look beyond surface-level data and consider the metrics that impact the bottom line.

6 Visual Trends in News App Advertising Driving Results in 2026

May 29, 2026

By staying up to date on the latest visual trends in news app advertising, brands can maximize the impact of their SmartNews Ads marketing campaigns and connect with more readers.

7 Methods for Optimizing Campaigns Without Increasing Budget

May 22, 2026

In a landscape where global ad spend has topped $832 billion, outspending the competition is no longer enough. True growth comes from efficiency.

Beyond the cookie: Capturing high-intent banking traffic

May 19, 2026

With third-party cookies obsolete, traditional banking lead gen must evolve. Discover why native news feeds outperform legacy channels to drive high-intent leads that convert.

Winning the trust advantage: How to thrive in fragmented media

April 30, 2026

Impressions are easy to buy, but attention must be earned. Learn how to turn trusted environments into your biggest performance driver.

The hidden cost of cheap media in digital advertising

February 19, 2026

Not all impressions are created equal. Discover the hidden costs behind cheap media buys — and why high-intent native environments deliver more meaningful outcomes.

What digital ad benchmarks tell us—and why incremental channels matter

January 23, 2026

Reaching the right audience matters as much as performance. Discover why SmartNews is a key incremental channel in 2026.

Why news and magazine audiences matter more in 2026

December 27, 2025

Where advertising appears is becoming as important as how it performs. Learn why news and magazine media are gaining renewed relevance for advertisers in 2026.

AI advertising without tracking: Contextual ads that perform

December 13, 2025

As privacy standards evolve, advertisers are rethinking AI. Learn how contextual advertising drives performance and trust—without tracking users across the web.

Why brands are boosting investment in news

December 9, 2025

DoubleVerify's latest findings reveal why ads in trusted news environments deliver stronger performance and why more brands plan to increase investment in news in 2026.