Advertiser Updates
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Why news and magazine audiences matter more in 2026
December 27, 2025
Where advertising appears is becoming as important as how it performs. Learn why news and magazine media are gaining renewed relevance for advertisers in 2026.
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AI advertising without tracking: Contextual ads that perform
December 13, 2025
As privacy standards evolve, advertisers are rethinking AI. Learn how contextual advertising drives performance and trust—without tracking users across the web.
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Why brands are boosting investment in news
December 9, 2025
DoubleVerify's latest findings reveal why ads in trusted news environments deliver stronger performance and why more brands plan to increase investment in news in 2026.
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The billion-dollar audience too many marketers overlook
November 19, 2025
The 50+ audience remains one of advertising’s most overlooked segments. Learn why this high-value, digitally active group matters—and how to reach them more effectively.
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Holiday ad trends every brand should know
November 8, 2025
New data from Constant Contact shows that 60% of SMBs depend on Q4 for half their annual revenue. See how advertisers are adapting their holiday strategies to drive performance.
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Why advertising in news works
October 30, 2025
New data from Stagwell’s Future of News shows that advertising in trusted journalism boosts favorability, trust, and purchase intent. See how SmartNews connects brands with premium, high-value audiences.
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Why automation still needs a human touch
October 28, 2025
Automation is powerful, but advertising still needs a human touch. Learn why pairing AI efficiency with empathy leads to more trusted, effective campaigns.
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Advertisers are quietly returning to news-driven channels — and it’s paying off
October 18, 2025
With brands prioritizing safer, higher-quality reach, news app advertising is on the rise. Learn why it’s paying off—and how to scale smartly.
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Mobile native ads: Why they matter in modern media plans
October 14, 2025
Mobile native ads win on mobile: in-feed & app-install placements drive scale, relevance, and performance without disrupting the experience.
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Why native ads are the next big move
June 13, 2025
With trust and transparency in focus, native ads in news apps are rising as a credible alternative to social media. Discover what’s driving the shift - and how to stay ahead.
