Navigating Meta’s Removal of Placement Exclusions

September 2, 2026

As Meta automates placement controls, strategic context wins. Discover how media buyers can adapt without sacrificing campaign performance or brand safety.

How Deep Reader Engagement Drives Higher ROI for Mobile Advertisers

August 12, 2026

In a world of 3-second attention spans, sustained reader focus wins. Discover how native news ads drive higher campaign ROI.

The Complete Guide to Native Advertising for Performance Marketers

July 20, 2026

Native advertising can provide many advantages for performance marketers and the brands that trust them to get more eyes on their businesses.

What Makes Native Advertising Effective for Product Discovery?

July 13, 2026

Consumers do not always begin their shopping journeys with a specific product name, a preferred brand, or a ready-to-buy search query. More often, they begin with curiosity.

How Can Ecommerce Brands Use News App Advertising to Reach High-Intent Shoppers?

July 6, 2026

Ecommerce brands have more ways than ever to reach consumers, but greater access does not always guarantee greater attention. Social feeds are overcrowded, search auctions are...

Mobile Advertising vs. Desktop Advertising: Which Wins?

June 29, 2026

Many companies are realizing that mobile ad performance routinely outpaces desktop-based campaigns, incentivizing brands to adopt a mobile-first approach to their overall digital marketing strategy.

Why Brands Are Shifting Ad Spend Toward Brand-Safe Mobile Environments

June 22, 2026

According to the Pew Research Center, social trust in America has steadily declined over the last 50 years. In 1972, 46% of people agreed with the statement, "most people can be trusted."

What Is News App Advertising? A Simple Guide for Brands

June 15, 2026

The way people view digital ads is changing fast. Most consumers have developed “ad blindness” on social media, skipping past sponsored posts without a second thought.

Why Finance Companies Benefit From News Advertising Placements

June 9, 2026

With over 1.1 million finance companies in the U.S., standing out in the digital crowd is harder than ever.

7 Metrics That Matter for Measuring SmartNews Ad Success

June 5, 2026

Determining the success of SmartNews Ads campaigns requires brands to look beyond surface-level data and consider the metrics that impact the bottom line.