Why Brands Are Shifting Ad Spend Toward Brand-Safe Mobile Environments

June 22, 2026

According to the Pew Research Center, social trust in America has steadily declined over the last 50 years. In 1972, 46% of people agreed with the statement, "most people can be trusted."

What Is News App Advertising? A Simple Guide for Brands

June 15, 2026

The way people view digital ads is changing fast. Most consumers have developed “ad blindness” on social media, skipping past sponsored posts without a second thought.

Why Finance Companies Benefit From News Advertising Placements

June 9, 2026

With over 1.1 million finance companies in the U.S., standing out in the digital crowd is harder than ever.

7 Metrics That Matter for Measuring SmartNews Ad Success

June 5, 2026

Determining the success of SmartNews Ads campaigns requires brands to look beyond surface-level data and consider the metrics that impact the bottom line.

6 Visual Trends in News App Advertising Driving Results in 2026

May 29, 2026

By staying up to date on the latest visual trends in news app advertising, brands can maximize the impact of their SmartNews Ads marketing campaigns and connect with more readers.

7 Methods for Optimizing Campaigns Without Increasing Budget

May 22, 2026

In a landscape where global ad spend has topped $832 billion, outspending the competition is no longer enough. True growth comes from efficiency.

Beyond the cookie: Capturing high-intent banking traffic

May 19, 2026

With third-party cookies obsolete, traditional banking lead gen must evolve. Discover why native news feeds outperform legacy channels to drive high-intent leads that convert.

Winning the trust advantage: How to thrive in fragmented media

April 30, 2026

Impressions are easy to buy, but attention must be earned. Learn how to turn trusted environments into your biggest performance driver.

The hidden cost of cheap media in digital advertising

February 19, 2026

Not all impressions are created equal. Discover the hidden costs behind cheap media buys — and why high-intent native environments deliver more meaningful outcomes.

What digital ad benchmarks tell us—and why incremental channels matter

January 23, 2026

Reaching the right audience matters as much as performance. Discover why SmartNews is a key incremental channel in 2026.